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As the Social Web is large and innovative space, the creation of new terms can not be avoided, but to be too loose with terminology may serve to cause confusion rather than build consensus. Building on existing work like the lexicon of Identity Commons IDLEXICON, we propose definitions for the following concepts in order to clarify our presentation:
Social Web User and Profiles
Figure 1 below shows how a single user (one person) can have multiple profiles that share common attributes. A user can then associate his/her profile at the profile level with particular social applications, controlling them in some sort of aggregated view that the user may have on either a desktop application access via an aggregator. The profiles are exposed to and/or synchronized with different social platforms. In some cases, the social platform will update a profile property and this modified property will be reflected across all profile instances. The attributes included in a profile will depend greatly on the needs and desires of the user and context of each social application, including dynamic attributes that capture the evolving changes of a person’s context, such as geolocation attributes. In Figure 1, one profile is associated with the “light blue” and “red” social applications, one profile to the “grey” social application, and one profile to the “blue”, “green”, and “orange” social applications.
Single Distributed Social Graph
Attributes within a profile, including information about social connections, may be distributed. This means that the relevant attributes and social connections could be stored with a social application for use in the context of that application. For example, a work phone attribute is stored by my current employer’s social platform, but another social platform (e.g., LinkedIn) may store my previous employer’s information. Together, these two (distributed) attributes can be considered a distributed single “work” profile whose information I may want to combine in context of a social application (such as a job-hunting social application). Figure 2 below shows a profile that has two sets of two attributes at distributed sites each with two local attributes. The user is interacting with the profile through the “blue” social platform, which could be a node in a decentralized Social Web platform. For example, a profile management service that could be ran in the browser or via a third-party web-site would keep track of the distributed attributes and multiple profiles and allow the user to edit the attributes across multiple platforms.
Commercial Off-the-shelf to Open Source Technologies that will help your organization meet and exceed your goals online. 2010 has been a tumultuous year for the Social Web. However, the Social Web is not a new phenomenon that has no precedent, but the result of a popularization of existing technologies. Many social features were available over the Internet before the Web, ranging from the blog-like features of Engelbart’s “Journal” system in NLS (oN-Line System, the second node of the Internet), messaging via e-mail and IRC, the Well (1984), and the “Member Profiles” of AOL. The “list of friends”, that is ubiquitous on the Social Web, existed in the hand-authored links on the earliest webpages. The Web has always been social. The Web from its inception was meant to include connections between not only hypertext documents, but the relationships between people.
Social Web 2.0 Technologies are overtaking Google as the dominant force on the Web. We can show you how to integrate your news into social properties like Facebook and Twitter automatically and through many other Web 2.0+ Syndication and XML sharing technologies. Are you engaging your members on Social Networking sites like Linked-In, Facebook and Twitter? It is our opinion that Advocacy Groups, Political Action Committees (PAC)s, Legislative Action Committees have the most to gain in calling for actions and or in education the public about your stance and opinions.
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Lease vs. Own LAN and WAN technologies…
I.T.’s what we do — the future of Advocacy on the Web is sooner and more social than you think…
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