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Free advertising for non-profits

Posted December 15th, 2010 and tagged by admin

Google Offers: In-kind advertising for non-profit organizations
Google Grants

Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations.

Grantee Resources
The Google Grants program empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google. Google AdWords ads appear when users search on Google and when you click on one of the ads, you are brought to the website being advertised.

What is Google Grants?

Launched in 2003, Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations around the globe. The program is available in the United States and these areas.

The program helps non-profits use AdWords to reach people who are searching for information relevant to their organization. Keyword-targeted text ads — labeled “Sponsored Links” — appear alongside or above Google search results. Clicking on an ad takes the searcher to the organization’s website.

(Visit the Google search results page for the query world poverty to see Google AdWords sponsored links.)

How does the program work?

Google Grants ads are run through AdWords, the online, self-service program used by paying Google advertisers. Participating grantees build their own accounts, create ad campaigns and are responsible for their account’s ongoing management.

To help participants run successful campaigns, the Google Grants Help Center features user guides, tutorials and other resources created specifically for grantees as well as a Google Grants Help Forum for discussion about managing your Google Grant.

What is the value of a Google Grant award?

Google Grants AdWords accounts have a daily budget set to $329 dollars, which is equivalent to about $10,000 per month of advertising on However, this is dependent on many variables including how many times people search on the keywords you choose and whether searchers click on your organization’s ads. As a result, google cannot predict or guarantee the total value of the advertising that you will receive.

Google requires organizations in the Google Grants program to be actively engaged in their AdWords account.

Read more testimonials and grantee advice for using AdWords effectively.

What does my organization need to get started?

To qualify, your organization must meet eligibility requirements. It’s also important that you have a solid understanding of the way the AdWords program works; “What is Google Grants?”, before you apply.

Where you canfind additional information about Google Grants?

Apply today by completing our online application form.

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